COACH Highlights Resort 2022 Shanghai – Fashion Channel
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Coach thought big for his return to the catwalk; its absence from the catwalk since February 2020 was interrupted by an immersive physical show, conceived as a real spectacle, which was broadcast live worldwide with the special episode eCoach TV: live from Shanghai.
The catwalk was in fact physically in Shanghai, where the US Tapestry Group brand had shown its Coach lights up Shanghai two years ago, and where it returned yesterday by staging the runway show for its new winter collection in the Chinese city’s historic Exhibition Centre.
This re-imagined runway show was designed to transport guests and spectators into an immersive Coach world and to tell the story of Stuart Vevers’ new post-pandemic vision, one that favors a more seasonally consistent approach, one that aligns more closely with the concepts of comfort, tactility and softness.
At the same time it evokes the desire of many for adventure, for outdoor activities, symbolized by some retro nylon skiwear with vintage-inspired sports graphics, which are mixed with lamé cocktail dresses and blouses finished with touches of lace and velvet designed for an outdoor evening.
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