Today I tells the story of Coca-Cola, a $226 billion company that was purchased for $2300.
While this company is an absolute behemoth in Atlanta, the truth is that Coke came from some very humble beginnings that many of our people can relate to.
Oddly, power of ownership in this company was taken for a small sum of money, largely due to the lack of competence on the part of those who owned the Coca Cola company name.
This tale about Coke is a reminder to black business owners to never let go of their assets because you never know what the company is going to be worth a couple of generations later.
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