How Do You Make Money When All of Your Content Is Free?

A common question Gary receives a lot is “how do you make money”. People are confused by the short-term decision Gary has made to put out his best content for free because they are not seeing the bigger picture and the opportunities it has to lead him to. his popularity from the free content has allowed him to publish multiple successful books, hundreds of speaking engagements yearly, and even sneakers a deal with K-Swiss. The free content works as an example of what Gary is capable of doing for other brands which he is then able to monetize his work. Don’t underestimate the value of free content in the short-term because it can lead to a lot more earnings in the long-term.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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