The Truth About Increasing Your Chances of Going Viral
Everybody wants to work on one video, have it go viral, and gain a million followers overnight. The truth is that is so unlikely and is not a realistic or practical way of building your following. There are no shortcuts or a secret formula to make your videos instantly go viral, otherwise, everyone would do it. The real strategy of going viral is to stop worrying about going viral. Make content that you enjoy making, brings value to your audience, engage with your followers, build a genuine community. Then maybe your dedicated fanbase will amplify your content enough for you to have a “viral moment”
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern-day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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