I’ve been trying to explain to Salon owners for years about why marketing and advertising are so important to their businesses but a lot of the times it seems to fall on deaf ears. Yeah, I’ve done all sorts of things to earn a living but most of the time I run businesses.
My clients in the beauty industry have been the most difficult to serve. Not because their niche is hard to reach or anything like that. It’s mainly because they believe that their work is so good that the world should beat a path to their door.
Sorry but that is not going to happen.
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