Hard Questions? Is Instagram a good fit for our company? The message has to Reach or be tailored to a particular market. Identify who the market is and how they can be marketed to within a platform. (ie. Instagram/Facebook)
It all boils down to who is most likely to purchase your product and how do I get in front of them? Every method of advertising is slightly different. Display, search, social media, AdWords & Youtube all speak different dialects so sometimes success doesn’t transfer from one platform to another.