Too many people are trying to build a following for their personal brand so they can sell them something and profit from it. The trap that many personal brands fall into is that they don’t provide enough value (or that same value is offered somewhere else cheaper/for free) to start charging their following for products and experiences. Once you start to monetize your audience the relationship changes. It is no longer just about providing value and building a community of people with similar interests and it becomes a business exchange. There are plenty of other avenues for revenue as a personal brand that do not require selling to your audience directly. The other methods of revenue will allow you to maintain your current relationship with your following, and let your personal brand become a profitable business.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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