If TikTok ends up being banned in the US, it will not have been the first platform to go away and it definitely won’t be the last. If you are worried about TikTok disappearing because you have made a name for yourself there, you are in luck because the platform actually doesn’t matter. If you have been providing value and building an engaged community, they will find you on whatever platform you go to next.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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